Jeremy Johnston. Proven Fractional CMO Leader. Guaranteed results.

I help CEOs, founders, boards and senior marketers transform marketing into measurable business success in 90 days, or you pay no fee.

I work flexibly and concisely; with over 25 years of Fractional Chief Marketing Officer (CMO), Virtual CMO, and more recently AI-implementation experience, across 62 categories and counting.

My speciality? Brand positioning strategy that gets you to #1. ‘Full funnel’, ROI-driven campaigns that sell - and AI marketing implementation that will transform your business.

I don’t work with everyone. I’m best fit with ambitious New Zealand businesses who value concrete results, long term success and genuine partnership. For the right partner, I also go beyond traditional consulting: I’m open to direct investment, payment-by-results, sweat equity and / or other shared-risk models.

So, if you need a Fractional CMO to set a new strategy, a Virtual CMO to lead your team to growth, a full AI marketing implementation plan, or simply a second opinion? Let’s talk.

Key Marketing Leadership Services:

Fractional Chief Marketing Officer

Virtual CMO

AI Marketing Implementation

Make your marketing, make more money.

Fix your sales funnel, fast

Need a reliable new sales or lead pipeline? Jeremy’s 10-Step Full Funnel Planning Process is one of NZ’s most proven selling systems; delivering prospects, leads, e-commerce sales, foot traffic and enduring ROI across over 62 categories and counting.

Re-position to get to #1

Getting commoditised? Lagging behind your competitors? Need to dominate a new category? Over the past 25 years Jeremy has been fortunate enough to craft winning brand positioning strategies across more categories than almost any other marketer he knows. Let’s get you to #1.

Get an AI marketing reboot

Forget all the tech-speak & hype. Get a concrete AI plan to set you free from the mundane & bank incredible gains. My business partners & I have pioneered the creation of practical AI marketing tools & techniques in NZ. I’ll show you where AI makes the difference, and how the humans win.  

Find your ROI

Wasting time and money tracking irrelevant digital metrics? Is the ‘attribution’ debate driving you crazy? Are you still having irrelevant debates between, ‘brand’ and ‘retail’ activity? Make the pain go away. Jeremy has helped dozens of organisations re-focus on the only metrics that matter - sales and ROI.

  • Scania logo

    “Jeremy’s full-funnel process has been a powerful way to re-focus the business on the marketing results we want and need from our precious investment. He’s helped the senior team understand the shortcomings of our traditional budgeting process – and embrace a far smarter, more ROI - focussed marketing approach. Now our priorities and decision-making revolve around the outcomes that really matter – prospects, leads, sales and revenue. The process has been clear, simple and effective – and he is super-easy to work with.”

    Jo Murphy
    Marketing Communications Manager
    Scania NZ

  • Allergenics logo

    "Jeremy has handled CMO duties for us across four major start-ups in the past 15 years. He is that rare breed; absolutely ROI-focussed and highly strategic - but also practical, BS-free, efficient and enjoyable to work with. One of he best in the business I believe."

    Rob Berman
    CEO Allergenics, Peacepod, Fatso.co.nz and Wondermins

  • New Zealand Home Loans

    “Jeremy was pivotal in the development of NZHL’s Mortgage Mentor positioning and full funnel brand response marketing programme. Together we took an unknown opportunity to a known one, we doubled leads and drove tangible growth into the business. Jeremy is more than an advertising agency partner, he is your support network and delivery partner - days, nights and sometimes in the weekends!”

    Lenska Papich
    Former Brand and Communications Lead
    NZHL

  • Love Taupo logo

    “I’ve worked with Jeremy for over 25 years across a wide range of innovative travel and tourism campaigns for various destinations in both Australia and New Zealand. The results, in terms of measurable ROI and the longevity of our relationship, speak for themself”.

    Jane Wilson
    Former General Manager
    Love Taupō

  • Square One logo

    “Jeremy helped us position the SquareOne™ brand for incredible growth - and on a start-up budget got social & digital campaigns up and running to deliver over 80,000 sign-ups in just 8 months.”

    Jovan Pavlicevic
    Co-founder
    SquareOne

Let’s Accelerate Your Growth.

Ready to see what a Fractional CMO, Virtual CMO or AI Marketing specialist can do for your ROI? Book a free 30-minute strategy session with Jeremy Johnston now:

  • Let’s understand your business ROI goals and challenges 

  • I’ll share real-world examples or insights into how you might hit them. 

  • You’ll get a taste of the senior marketing leadership I bring, no strings attached. 

  • Let’s see if there might be a fit for all. 

Let’s unlock your next level of marketing success together. Book a call now 

A selection of businesses Jeremy has helped grow:

Are we right for
each other?

Are you…

Hugely ambitious for your business? Do you love sharing the big picture - and exactly what success looks like? Do you value results and outputs far more than inputs? Do you prize speed, efficiency and getting sh*t done? Do you get a kick out of working with the best people, with the best brains? Let’s talk.

Do you value a CMO that…

Understands business first, marketing second. Loves showing Boards and CFO’s how marketing speaks their language - ROI. Brings simple, effective solutions to the table - not jargon-speak and confusion. Is pragmatic, easy to deal with and prepared to share risk? Let’s talk.