Fractional CMO, Virtual CMO & Marketing Mentor

Jeremy Johnston - Fractional CMO, Virtual CMO & Marketing Mentor.

With over 20 years of hands-on experience, I’ve delivered ‘on-tap’ CMO and brand strategy services to hundreds of ambitious brands across every sector—Financial Services, FMCG, Tourism, Automotive, SaaS, Healthcare, Professional Services, B2B, and more.

My approach as a Fractional Chief Marketing Officer (CMO), Virtual CMO, and Marketing Mentor is simple: bring world-class marketing leadership, strategic clarity, and measurable results to businesses ready to grow—without the overhead of a full-time hire.

A track record of results.

  • NZ Marketer of the Year (client Honda), twice NZ CEO of Independent Agency of the Year, and multiple Effies and a variety of creative and specialist Direct Marketing awards.

  • Creator of a unique 10-Step ‘Full-funnel’ Marcomms planning and ROI tracking system, designed to turn marketing into a true growth engine.

  • Previous board member of CAANZ (communication industry body), international Direct Marketing awards judge, guest lecturer at the University of Auckland Marketing department, and published thought leadership pieces on ROI and Social Media Marketing Strategy.

  • Founder of Sugar & Partners and Social Sugar, builder of high-performing teams, and launched, grown, sold successful start-ups brands and invested in scale-ups.

  • Proud to have built client relationships that last—my longest, 26 years and counting.

What I offer as your Fractional CMO.

As your Fractional CMO or Virtual CMO, I provide senior marketing leadership on a flexible, part-time basis—delivering the expertise, objectivity, and strategic direction your business needs to thrive.

  • Setting ambitious business objectives - and matching marketing goals.

  • Crafting long and short-term marketing strategies to hit those goals.

  • Refreshing or creating a powerful brand positioning strategy that will underpin that strategy.

  • Crafting ‘Full-funnel’ digital and traditional campaigns to bring-in the prospects and sales required.

  • Support this with a social media strategy and the ‘social proof’ needed to convert more of those prospects.

  • Showing you how to stay ahead with the right digital tools and techniques - without disappearing off the bleeding edge…

  • Showing you how to set-up simple ROI modelling and tracking that everyone can  understand - and act on.

  • Setting you up with a reliable selling system that will operate independently in the future without me.

Why work with me as a Fractional CMO?

Working with me gives you access to my top-tier marketing expertise, strategic insight, and leadership at a fraction of the cost of a full-time executive.

Whether you need a Fractional Chief Marketing Officer to set your marketing direction, a Virtual CMO to lead your team, or a Marketing Mentor to build capability, I bring the experience, systems, and partnership approach to help you achieve your business goals.